雙語金句﹕「星巴克只賣咖啡味糖水」

【明報專訊】'They are great at implanting a story in consumers' minds but if we look into the core elements of Starbucks, what they are doing is terrible. They are not selling coffee, they are selling coffee-flavoured water with sugar in it.'

「他們（星巴克）善於在顧客心中植入故事，但如果只看星巴克的核心元素，（就會發現）他們的所作所為實在差勁。他們並非賣咖啡，而是加了糖的咖啡味清水。」


越南最大連鎖咖啡專門店中原（Trung Nguyen）咖啡的總裁鄧黎原羽（Dang Le Nguyen Vu）說。越南為全球第二大咖啡出口國，鄧黎原羽表示正參考星巴克的成功例子，準備進軍西方市場，成為國際級品牌。